Zeiss stand on Photokina is... different. There is a large oval with various cameras which are hard but flexi wired to the desk, each with different Zeiss lens. All around, there are always 3-4 photographers waiting to put their fingers on those optical gems. Unlike many other producers, Zeiss let you put card in camera and shot as much as you wish. Probably only flower arrangement in the middle of the oval, serving as a garden for test shots, could have been more inspirational.
First lens that I tried was new 85/1.4 Otus on Canon 5D MIII. That is one hack of the lens, but later on it.
After short but intensive experience with a lens that most Sony E users would die for (if it will be half the size and 10th the price) to have in native mount, I moved further to get to the Loxia lenses mounted on two Sony A7r cameras. I put my card in a wired test camera and took few shots with 50/2 and 35/2.
Found out more on our new redesigned blog http://www.verybiglobo.com/photokina-2014-zeiss-loxia-story/
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